Log in for full access.

USF Home | USF Directory | myUSF

ASK a Librarian

Monday-Thursday : 9am – 6pm
Friday : 8am – 5pm
Saturday & Sunday : Closed

Posts Tagged ‘business’


New electronic resources in Business: JSTOR Business III; Advertising Red Books; New Palgrave Dictionary of Economics

Wednesday, July 6th, 2011 | Tags: , , , , ,
Posted in New resource by Diane Fulkerson | No Comments »

The following business related resources have been recently acquired. The New Palgrave Dictionary of Economics, 2nd edition is funded by USF Sarasota-Manatee. The Advertising Red Books reflects work on the transition to online from print resources and the movement to online access on the part of publishers.

JSTOR Business III

The JSTOR Business collections bring together core titles in economics and finance, including publications from leading scholarly societies and a range of critical research journals in accounting, labor relations, marketing, management, operations research, and risk assessment. There are three JSTOR Business collections and the USF Libraries have acquired all three. The Business III Collection builds on the strong economics and business foundation of the Business I and II collections. Business III increases JSTOR’s coverage in core fields such as economics, business administration, and finance, and it includes a group of international journals. The collection also contains prominent titles in public administration, business history, accounting, management, marketing, and organizational behavior.

Advertising Red Books

The Advertising Red Books database supports research on advertisers and agencies worldwide. The database provides vital data on advertisers (large manufacturers of brand-name consumer products); the media (broadcast television, cable television, magazines, newspapers, and radio); advertising agencies, and services and supply vendors. The database is updated twice weekly.

Advertising Red Books database provides current, detailed data, including:

  • Agency accounts, specializations, gross billings by media, and contact information for agency personnel
  • Advertisers with significant spend on advertising annually
  • Specific advertising data such as approximate annual advertising spend by media and agencies retained by the advertiser
  • Information on nearly 125,000 brand names

New Palgrave Dictionary of Economics, 2nd edition

In 2008, Palgrave Macmillan published The New Palgrave Dictionary of Economics, 2nd edition. It retains some of the articles from the classic work of the same name that became a standard work for economists. Approximately 80% of the text was either entirely new or substantially rewritten to reflect the depth of change within the discipline between the editions. This new edition brings together the world’s most influential economists to provide a scholarly overview of economic thought today. The online format offers a dynamic, updated resource serving the information needs of a new generation of economists.

For these and other resources, visit http://www.poly.usf.edu/library. Click on “Search the databases” to begin.

New e-resources: Aluka: Struggles for Freedom and FBIS Daily Reports

Wednesday, February 9th, 2011 | Tags: , , , ,
Posted in Databases, New resource by Diane Fulkerson | 1 Comment »

Two new online resources with an African focus have been added to the collection of the USF Libraries:

Aluka: Struggles for Freedom

The liberation of Southern Africa was one of the major political developments of the 20th century. The demise of Portuguese colonial rule, the end of white settler domination, and the dismantling of the apartheid regime had far-reaching consequences not only for the people in the region but for the global community. The Struggles for Freedom content area focuses on the complex and varied liberation struggles in the region, with an initial concentration on six nations: Angola, Botswana, Mozambique, South Africa, Namibia, and Zimbabwe.

This collection consists of more than 180,000 pages of documents and images, including periodicals, nationalist publications, records of colonial government commissions, local newspaper reports, personal papers, correspondence, UN documents, out-of-print and other particularly relevant books, oral testimonies, life histories, and speeches.

The digital library content can be searched by browsing categories or by using basic keyword and related advanced searching options. Advanced search options include: title, creator, date, and resource type. Search results from queries display citations and associated images and metadata of individual items.

Foreign Broadcast Information Service (FBIS) Daily Reports

Readex’s Foreign Broadcast Information Service (FBIS) Daily Reports (1974-1996) is a digital version of The Foreign Broadcast Information Service (FBIS) Daily Reports published between 1974 and 1996. The FBIS was authorized by the U.S. government to record, translate, transcribe and analyze mass media communications from foreign nations in print, radio, and television formats. The digital (FBIS) Daily Reports is comprised of English translations of the diverse foreign media communications, such as: news agency transmissions, newspapers, periodicals and government statements.

USF acquired Series I and II that covers: I). Middle East, North Africa, Near East and South Asia; II). Sub-Saharan Africa & South Asia. The digital (FBIS) Daily Reports support both basic keyword and advanced searches. Advanced searches can be limited include: article date, report type, language, countries and political entities. Search results are displayed in citation format with accompanying article images. Search results are also available for downloading in PDF format. Search result citations can be saved, printed or exported in tagged format. This resource is appropriate for both an undergraduate and graduate audience.

Training on FBIS will be held online on March 1, 2011 and April 26, 2011. See details at: http://www.readex.com/readex/index.cfm?content=357.

For these resources and other library databases, visit http://poly.usf.edu/library. Click Search the databases to begin.

New interface for OECD database: OECD iLibrary

Thursday, October 7th, 2010 | Tags: ,
Posted in Databases by Diane Fulkerson | No Comments »

The Organisation for Economic Cooperation and Development (or OECD) just released a new interface for their growing information platform.

The OECD iLibrary, the new platform giving seamless and comprehensive access to statistical data, books, journals and working papers, is now available. It replaces SourceOECD and hosts all content equally so users can find — and cite — tables and databases as easily as articles or chapters. The citation tool for datasets and tables is new and unique to the OECD iLibrary.

OECD iLibrary contains all the publications and datasets released by OECD (Organisation for Economic Cooperation and Development), International Energy Agency (IEA), Nuclear Energy Agency (NEA), OECD Development Centre, PISA (Programme for International Student Assessment), and International Transport Forum (ITF) since 1998 — some 390 complete databases, 2.500 working papers, 5.500 books, 14.000 tables and graphs, 21.000 chapters and articles.

OECD iLibrary has the following new features:

  • Intuitive navigation by country or theme.
  • Granular content – users can search and click directly to tables, chapters or articles.
  • Integrated search results, showing all available file formats (PDF, HTML, XLS).
  • A citation tool for all content, compatible with popular bibliographic management systems.
  • Content in context – related content is one click away.
  • Links to previous editions, with the option to download any full-text item such as tables or chapters from the table of contents.
  • Every content level has a DOI (Digital Object Identifier) and fixed URL.
  • Users can navigate back and forth via hierarchical “breadcrumb trails”.
  • Executive summaries available for key titles in up to 20 languages.
  • Data available as ready-made, downloadable tables, or, for experienced users, in databases for users to build and extract their own tables.
  • OECD.Stat is fully integrated, offering multiple export formats (including SDMX) explanatory metadata and links to related publications.
  • 44,000 home pages with Google friendly URLs.

To search OECD iLibrary and other databases, visit the USF Poly Library website and click on “Search the databases”.

New Business Librarian at USFP!

Tuesday, July 27th, 2010 | Tags: , , ,
Posted in People by Diane Fulkerson | No Comments »

It’s our great pleasure to introduce to you our new faculty member and Business Librarian at the USF Polytechnic Library, Lisa Zilinski. Lisa started on Monday, July 19th.

Lisa was previously a corporate librarian, having worked at PricewaterhouseCoopers and First Marketing Corporation. She will be performing reference and research assistance, instruction and collection development services, especially for the students, faculty and staff of the Business Division, the Leadership Studies program and the Blue Sky incubators. She is interested in taxonomy, virtual worlds, instructional technology and innovation studies.

Her office is at LTB 1117 (inside the Library). Her phone number is 863-667-7755 and her email address is lzilinski@poly.usf.edu.

Welcome Lisa!

New databases in Business: International Directory of Company Histories; Ward’s Business Directory of U.S. Private and Public Companies; Market Share Reporter; SRDS Media Solutions

Monday, May 24th, 2010 | Tags: , , ,
Posted in Databases, New resource by Diane Fulkerson | 1 Comment »

Four significant online resources with a Business focus have recently been added to the online collection of the USF Libraries. For each title, access is now online only. Funding for these resources comes in part from USF Sarasota-Manatee.

International Directory of Company Histories

The International Directory of Company Histories provides detailed information on the development of any of the world’s 4,550 largest and most influential companies. Entries provide information on founders, expansions and losses, labor/management actions, NAIC codes, key dates, ticker symbol, principal subsidiaries, principal divisions, principal operating units, principle competitors and other significant milestones – complete with statistics, dates and names of key players. Vols. 1-6 are organized alphabetically by major industries; Vol. 7 and subsequent volumes are arranged alphabetically by company name within each volume. Each volume includes a cumulative index to companies and personal names. Vol. 7 and subsequent volumes include a cumulative index to industries. Starting with Volume 37 a geographical index to companies sorted by country of head office. USF purchased the online volumes from v.1- v.58 and then v. 105 to the present.

Ward’s Business Directory of U.S. Private and Public Companies

This resource provides current company and industry profiles for over 100,000 U.S. companies, 90 percent of which are private. The database can be searched by company name, ticker symbol, zip code, city or state, SIC or NAICS codes, assets, employee count, officers, and other variables. Results can be sorted by financial data, geography, employees, etc. Ward’s Business Directory is part of the Gale Directory Library. It may be searched as a single source or in a cross-search with other directories.

Market Share Reporter

Part of Gale’s Directory Library collection, the publication provides comparative business statistics (arranged by 4-digit SIC code) for companies, products and services. With over 3,600 individual entries, queries can be built using descriptors such as: NAICS code, subject heading, and title. All entries also include source information. Search results can be displayed by title, publication date, and geography. Saved searches can be downloaded in HTML format.

SRDS Media Solutions

SRDS Online provides access to electronic versions of the following SRDS print publications:

  • Business Media Advertising: Provides comprehensive, multi-platform planning information on domestic and healthcare trade media. Media are classified into more than 190 markets, with more than 30,000 updates every year.
  • Consumer Media Advertising Source: Provides complete planning information on U.S. and international consumer magazines. This database contains standardized ad rates, dates, contact information, and links to online media kits, Web sites, and audit statements that provide additional facts on readership information and positioning.
  • Direct Marketing List Source: This source provides an index and search fuctions that focus on e-mail lists. Using DMLS, researchers can locate consumer and business-to-business e-mail lists in 212 market classifications. Information covered includes complete list rental information, sources, selects, costs and other information useful for direct marketing campaigns.
  • Newspaper Advertising Source: Provides complete planning information on daily ethnic, college, and international newspapers and newspaper-distributed magazines and newspaper groups. This database contains standardized ad rates, dates, contact information, and links to online media kits and Web sites that provide additional facts on readership information and positioning.
  • Radio Advertising Source: Provides complete planning information on AM/FM commercial radio stations in the U.S. This database contains format detail, demographics, and contact information.
  • TV & Cable Source: Provides information on broadcast, cable, syndicated, and alternative television advertising opportunities in the U.S. Over 3,400 listings identify commercial and noncommercial stations, broadcast networks, multiple station owners, cable systems, interconnects, cable networks, MSOs, syndicators, and sales reps. A separate section covers Latin American ad outlets.
  • Local Market Audience has a market profile section that characterizes demographic and lifestyle proclivities of Designated Market Areas (DMA) and counties; a lifestyle analyst section that cross tabulates interests and behaviors, ranking them within DMAs; and demographic reports that illuminate interests and behaviors with reference to age, income, marital status and life stages.

For these resources and other library databases, visit http://poly.usf.edu/library. Click on “Electronic Resources” or “Search the Databases” to begin.


(813) 974-2729  4202 E. Fowler Ave. LIB122 Tampa FL 33620  Home  News & Events  © Copyright 2014