Log in for full access.

USF Home | USF Directory | myUSF

ASK a Librarian

Monday-Thursday : 9am – 6pm
Friday : 8am – 5pm
Saturday & Sunday : Closed

New electronic resources in Business: JSTOR Business III; Advertising Red Books; New Palgrave Dictionary of Economics

Wednesday, July 6th, 2011 | Tags: , , , , ,
Posted in New resource by Diane Fulkerson | No Comments »

The following business related resources have been recently acquired. The New Palgrave Dictionary of Economics, 2nd edition is funded by USF Sarasota-Manatee. The Advertising Red Books reflects work on the transition to online from print resources and the movement to online access on the part of publishers.

JSTOR Business III

The JSTOR Business collections bring together core titles in economics and finance, including publications from leading scholarly societies and a range of critical research journals in accounting, labor relations, marketing, management, operations research, and risk assessment. There are three JSTOR Business collections and the USF Libraries have acquired all three. The Business III Collection builds on the strong economics and business foundation of the Business I and II collections. Business III increases JSTOR’s coverage in core fields such as economics, business administration, and finance, and it includes a group of international journals. The collection also contains prominent titles in public administration, business history, accounting, management, marketing, and organizational behavior.

Advertising Red Books

The Advertising Red Books database supports research on advertisers and agencies worldwide. The database provides vital data on advertisers (large manufacturers of brand-name consumer products); the media (broadcast television, cable television, magazines, newspapers, and radio); advertising agencies, and services and supply vendors. The database is updated twice weekly.

Advertising Red Books database provides current, detailed data, including:

  • Agency accounts, specializations, gross billings by media, and contact information for agency personnel
  • Advertisers with significant spend on advertising annually
  • Specific advertising data such as approximate annual advertising spend by media and agencies retained by the advertiser
  • Information on nearly 125,000 brand names

New Palgrave Dictionary of Economics, 2nd edition

In 2008, Palgrave Macmillan published The New Palgrave Dictionary of Economics, 2nd edition. It retains some of the articles from the classic work of the same name that became a standard work for economists. Approximately 80% of the text was either entirely new or substantially rewritten to reflect the depth of change within the discipline between the editions. This new edition brings together the world’s most influential economists to provide a scholarly overview of economic thought today. The online format offers a dynamic, updated resource serving the information needs of a new generation of economists.

For these and other resources, visit http://www.poly.usf.edu/library. Click on “Search the databases” to begin.

Tags: , , , , ,

 

Leave a reply

(813) 974-2729  4202 E. Fowler Ave. LIB122 Tampa FL 33620  Home  News & Events  © Copyright 2014